Wow what a difference a few years make!
I think we have all witnessed a global economy settling in
for at least modest growth. At the Travel & Adventure Shows, we have
seen significant growth over the past two years both in terms of attendance and
Exhibitors. Overall, we have seen upwards of 19% - 37% growth across all
of our shows in year over year attendance. And more importantly, we have seen
significant increases in the quality of attendees.
The result of all this is a larger community of global
travel marketers relying on the Travel & Adventure Shows as a critical
piece of their media mix. We have seen many new destinations adding our
events these past two years as well as more tour companies, travel suppliers,
attractions and marketers. We have also heard from many of you that more
information on best practices is important, more exhibitor community/networking
opportunities, and more tools to help you increase your consumer reach and show
ROI is needed. We hear you!
Over the past couple of months, the team here at the Travel
& Adventure Show has worked hard to improve the Exhibitor Experience. We’ve
fully embraced social media to showcase our exhibitors and their destinations.
We’ve created a monthly newsletter that provides tips and important TAS news.
We also created a 38 page “Exhibitor Activation Guide” highlighting all the
important logistics that go into having a successful show. We have put those
tools, among others, in place for our exhibitors to achieve the highest level
of success.
That being said, I am proud to introduce our next and newest
Exhibitor tool – the Travel & Adventure Show blog. “Talking TAS” is full of
the information you need to ensure that your exhibiting goals are reached. This
“Exhibitors Only” tool is full of all the information you’ll need for pre,
during and post show TAS initiatives, as well as tips and expert input on what
we’ve learned since we produced the first show back in 2003.
One of the goals of this blog is to create a Travel &
Adventure Show community – a place where exhibitors can connect with exhibitors
and where exhibitors can easily access the whole TAS Team. Our hope is that we
can share your success stories with us on how you are utilizing our shows and
how you are generating a significant ROI. We’ve curated some interesting,
informative and entertaining content for Talking TAS and we hope you’ll feel
the same.
As always, thank you for participating in our shows and
making them America’s Favorite Travel Show.
Until next time,
John Golicz
CEO, Unicomm
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