Wednesday, December 4, 2013

TAS, Social Media and You


At the Travel & Adventure Show, we constantly preach how important it is to stay connected with your customers. Whether that means sending out daily email blasts and newsletters, sending out press releases, or coming to the Travel & Adventure Show to interact face to face, staying in contact with current and prospective customers is important to success.

In this day and age, technology has advanced to where setting up these interactions have become easier, and more effective, by using social media outlets. From Facebook, to Twitter and Pinterest, social media has taken over the marketing and advertising process. Although we believe that face to face interaction is the best way to engage with customers, social media is an effective tool in setting up more in person meetings than ever before. Combined with the quality of attendees that you'll find at each Travel & Adventure Show, social media outlets can be used to market your destination or product before attendees even hit the show floor. 

That being said, here's how to help us, help you get the best result possible out of your TAS Exhibiting Experience.

Connect With Us
We're on the sites - Facebook, Twitter, Pinterest, Google +, and every day we're engaging with our attendees on what to expect from their experience at the Travel & Adventure Show. From our "TAS Daily Escapes," to our Twitter Chats, to Exhibitor Profiles, we do our best to get your destination's name out to our attendees so you can reach your ROI goals. 



To help us showcase you, Like Us on Facebook, Follow Us on Twitter and Pinterest, and connect with us on Google +!



Engage Us
Once you've Followed and Liked Us, make sure to engage us - it's what we're here for! Tweet and Re-Tweet us on Twitter, mention and tag us on Facebook and Re-Pin our posts on Pinterest. With over 5,000 Likes on Facebook, and hundreds of followers on Twitter and Pinterest, we have the capabilities to reach all of our attendees and let them know who exhibits at our shows. 

Once you engage us, we'll engage you. Our TAS Daily Escapes (#TASDailyEscape) highlights one exhibitor every day before, during and after the show season. We post a picture of your destination on Facebook, Twitter and Pinterest, along with your social media tag. These posts reach hundreds of people who may have never heard of your destination before!

Not only does this get your name out to our attendees, but they have the option to see what your destination can offer, as well as click on the link which brings them right to your account. 

By Re-Tweeting us, you're announcing to your followers (your customers) that you'll be attending the largest and fastest growing Travel Trade Show in the US! Once they go to our page and see what we have to offer, they'll come to our shows and meet you, face to face. 

 Check out the shares, likes and exposure!
At the Show
Once you're at the show, be sure to post that you're there! You would be surprised at the amount of people that follow our Tweets and Facebook posts while they're on the show floors. Post your booth number, pictures of your booth and exhibition activities and attractions, and use our hash-tag so attendees know where to find you. 

Our social media efforts are here to not only build anticipation for our shows, but to also help you make your show experience better than you could have imagined. By interacting with us, we can help you achieve your exhibiting goals before, during and after each show!

We highlighted Sea World's attractions on Twitter







No comments:

Post a Comment