There is one thing you can do that will have overwhelming success at your next Travel & Adventure Show Exhibit and it's THE #1 THING ATTENDEES WANT -- A DEAL!
Here is what we know based on our recent survey of T&AS Show Attendees:
- Attendees come to the Travel & Adventure Show with the pre-conceived idea that they will get a GREAT DEAL on travel from our trusted suppliers.
- Survey participants state they would seek out and wanted to be offered a travel deal that is better than anything, or more inclusive than they can find elsewhere.
- We also learned that many attendees were disappointed that so many exhibitors and destinations did not appear to have or offer a show only special. A deal, an exclusive add-on that no one else could get. They stated this made a difference in who they booked with or which booth they stopped in.
So, if you want to maximize your return at the Travel & Adventure Shows:
- Make sure you display some kind of monetary savings or exclusive additions to itineraries attendees can't get anywhere else.
- Make sure you make this visible for all passersby.
- Make sure all booth staff can pitch the deal, as well as give expert advice.
- This is easy for a tour operator or travel supplier, but if you're a DMO, make sure you have private sector deal info in your booth that people can follow up on.
TELL US YOUR DEALS NOW! Deadline is Immediate (Friday, Jan 3 by 12 noon) to get into the Show Guide! Simply email kdoran@adventureexpo.com with your deal highlights.
Note: Friday, January 3 by 12 noon is the last day to make it into the Show Guide. If you are unable to make this deadline, send us your deal and will promote your show special on the event website and in an email before the show to registered attendees.
We look forward to seeing you in Chicago!
John Spooner Nancy Iannotta
Sales Director Sales Director
Travel & Adventure Show Travel & Adventure Show
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